FINRA has investor education materials such as BrokerCheck, which provides insight into firms and financial advisors.

Gene Larkin

Gene Larkin


Gene was born and raised in New York and graduated from Columbia University in 1984 with a degree in Economics. He was drafted by the Minnesota Twins in the 20th round of the 1984 MLB draft and played two-and-a-half years in the minor leagues before being called up to the major leagues in 1987. He played on the 1987 and 1991 World Series teams and drove in the winning run in the 1991 series with a pinch-hit single in the 10th inning of game seven against the Atlanta Braves.

After his baseball career ended in 1994, Gene joined New Era Financial Group, Inc. because of its independent philosophy where clients, not products, were the priority. Gene specializes in asset and wealth management where he adheres to a conservative investment style in which diversification and asset allocation percentages are based on the desires and goals of the client.

Gene lives in St. Louis Park, MN and his love for baseball has not diminished once his major league career ended. Gene runs baseball camps and clinics for kids and coaches the Edina Legion team in the summer.