Our Principles Independence is everything. Free from the constraints of outside interests, New Era Financial Group, Inc. operates on your behalf. Our independence symbolizes our commitment to your success and it enables us to help you pursue your goals and your dreams.Integrity empowers us to provide truly objective advice and build plans for your success. While financial products change over time, trusted relationships and long term goal focused planning will remain constant. We create comprehensive and flexible financial strategies that help meet the needs of today while laying a foundation for tomorrow.As a team, we will walk beside you through all stages of life’s journey. Whether celebrating successes or navigating uncertain or difficult times, we will work diligently to help you avoid emotional mistakes and stay on the path to financial freedom.